Predictive Analytics is the technology that exploits previous experience and data to predict future outcomes, identify trends and drive better decisions.
Predictive analytics is a form of advanced analytics that combines historical data and predictive algorithms to extract patterns and trends from data and to create a predictive model able to calculate the likelihood that something will happen.
Through predictive analytics companies can reduce risks, predict changes in customer needs, optimize business budget and marketing campaigns, improve operations and detect frauds.
This technology increases the value of customer data, helps make decision with confidence and improves overall business performance.
Many companies collect and store huge amounts of data on customers, marketing and sales. However, they are often unable to exploit their business data to identify and solve business problems and needs. Istella can help companies in the adoption of Predictive Analytics to transform raw data into powerful models that drive real-time decision-making.
It all starts with data: our team of data scientists and analysts has the necessary skills to properly manage the data you already have, structured or unstructured, in order to exploit them for business intelligence. Focusing on your objectives, requirements and challenges, istella will collaborate with you to identify an effective final strategy for your business and to build a tailor-made solution based on Predictive Analytics.